[Insight Name]#
Tip
[One-sentence summary of the insight]
What we learned#
[When/where this learning emerged, and what we learned]
[2-3 paragraphs about the experience and what we learned]
Why it matters#
[How this insight affects delivery/design decisions]
[Specific impact 1]
[Specific impact 2]
[Specific impact 3]
Practical implications#
Based on this learning:
We now [specific change/practice]
We recommend [specific action]
We avoid [specific pitfall]